shadow works | present. move. interact.

Check Out CakeWorthy

My good friend Anja just launched her new site, CakeWorthy!

You can order pre-designed cakes or get in touch with Anja to have it custom designed. Hint-hint for those who like chocolate-peanutbutter, tell her I sent you…

Enjoy.

cakeworthy.com

 


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To LIKE or not to LIKE?

What makes people want to follow a brand?

Digital shop Razorfish and company came up with an interesting info-graphic on the subject after their findings reveal consumers social brand awareness habits. Seems Joe public is still in it for a steal or deal when pushing that holy grail “Like” or “Follow” button. What no brand can deny is the importance of finding a captive audience in the social spaces as they evolve to deliver on the promise of giving you “what you want – when you want it”.  Click on graphic to enlarge.


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Featured: (RED) Penfolds

(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date over 7.5 million people have been helped through Global Fund programs that (RED) supports. We were honored to be asked to work on the branded Penfolds (RED) project. The resulting video speaks to the personal pride and project ownership we brought to the table.

Check out the video here: Shadow Works


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