Aaron Draplin – insights on design process

Great little Friday find here about graphic designer Aaron Draplin. Fun watch. Enjoy.





The Epic 1969 AT&T Presentation Video

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On occasion we develop “presentation” videos for agencies looking to nab their next big fish. But this 30 min culmination of a years’ worth of work is simply over the top – and we love it. None other than Saul Bass could get away with pulling this off successfully. Enjoy.


Saul Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 “bell” logo that was ubiquitous for a decade, but also the globe logo unveiled in 1983.
One reason for this bell logo’s ubiquity? The redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered:

• 135,000 Bell System vehicles
• 22,000 buildings
• 1,250,000 phone booths
• 170,000,000 telephone directories

This film was made by Bass’ company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men’s and women’s uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags.
Bass’ other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int’l, and many more. And Bass’ later, 1983 design for AT&T (the striped/encircled globe) was the foundation for the logo that the company has today, though redesigned in 2005 by Interbrand.

Produced by Saul Bass



After several months of design and programming it is finally here!

Our new Shadow Works site is up and running. We designed and programmed it to work as a mobile-first site in order to maximize viewing on mobile devices and desktop. As an added bonus we’ve rolled our blog (where we discuss the stuff that inspires us) into the site as well, so that all things Shadow Works can be accessed from a single point of contact.

So if you have the time, give our new look a gander and drop us a line. We’d love to hear your thoughts.



Felix Deimann’s Citius. Altius. Fortius.

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Beautiful motion capture blended with motion design. Felix Deimann’s thesis Citius, Altius, Fortius

My thesis, the experimental animation „Citius, Altius, Fortius“ (Latin for „Faster, Higher, Stronger“- the Olympic motto) explores the interplay of abstract shapes and motions.
How can the substance of motion be visualized. What degree of abstraction allows a communication with the viewer.
Therefor movements of famous Olympians where digitalised into 3D through motion tracking and rotoscoping of original footage of Olympic competitions. Camera motions and playback speed of the footage were borrowed and the movements of the athletes were recreated frame by frame.
The specific character of each sport is reflected in the visual language and the illustration of its motions.



We’ve collected some items of interest here for you to sort through. Sometimes it’s food. Or a new gadget. Logos. Movies. Music. You name it. Inspiration can come from anywhere.