ENHANCING AMERICAN EXPRESS

Creating this trade show backdrop video for the American Express enhanced plum card was a true exercise in both creativity and technical expertise. What appears as a simple graphic of a credit card moving in space is actually a meticulously rendered 3D image complete with subtle embossing on both the numbers and the signature. By creating the elements in this fashion we were able to accomplish a premium visual look while giving our client more freedom of camera movement on the elements.