ANIMATING PENFOLDS (RED)

(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in africa. To date over 7.5 million people have been helped through global fund programs that (RED) supports. We were honored to be asked to work on the branded penfolds (RED) project. The resulting video speaks to the personal pride and project ownership we brought to the table.