The challenge with this project was to create a sales tool for Alcatel Lucent, which would also do double duty as a video brochure. The video was a procedural walk-thru of the Alcatel-Lucent Virtual Care Collaboration System, a comprehensive web based telemedicine platform for communication, coordination and collaboration around a patient’s care. Through the use of motion design we were able to breathe life and bring excitement to what would’ve otherwise been a series of edited screen captures and text slides.