Working with Tom’s of Maine, it became clear early on that what we were accustomed to in creating a brand film would not be enough. While the brand and the company’s mission statement was a large part of the messaging, what was more important was how that brand was defined for its consumers, the company’s responsibility to those consumers, and their employees dedication to the community. We were blown away when the client liked it so much they decided to use it at point-of-sale, on their website, and in social media environments.