DELIVERING QUALITY

When ABSOLUT set out to drive consumer reappraisal of their quality story, they understood that a big part of the initiative would be educating their employees and their distributors. As part of this effort they tasked us with creating an introductory piece that would serve to highlight each step in the process of making ABSOLUT a vodka of premium distinction. The results were so favorable the video was migrated from internal communications to the social media space.