While the goal is to collaborate with our clients and create a clean, graphic driven presentation that properly represents the brand, approaches tend to vary. For Absolut we showed through graphics how, either through innovation, or by keeping it’s fingers on the pulse of society, they redefined the vodka category, and the out of home experience. For Chivas, a brand with close links to boxing, the design communicates the calm approach, mental discipline, and heart shared by both the brand, and the sport. And for Heineken, we tailored the information so that the graphics and the speaker, not the text, carried the weight of the presentation.
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