INTRODUCING SAMSUNG

In Times Square, where billboards are constantly fighting for pedestrian attention, what captures the eye has to be visually stimulating, interesting and different. Working with Samsung, we created an animation template and style guide for their Technology Announcement Platform, a large screen delivery vehicle used for new product announcements. While creating animations for display in Times Square was a large part of the project, more significant was providing the client with an affordable solution for creating future animations in a timely manner.