SUMMER IS A SIP AWAY

Centrally located in the heart of L.A. LIVE, Microsoft Square is an open-air plaza with 14 giant LED screens of varying sizes. For their digital, OOH summer campaign, Malibu tasked us with creating branded ads to populate these screens, as well as multiple screens inside the Staples Center. The animated ads highlighted Malibu’s various refreshing tropical flavors with the promising tagline “summer is a sip away”.